East Beast

Dallas, USA

East Beast is a culturally inspired pet accessories brand integrating cultural heritage with modern pet care.

I collaborated with East Beast, in partnership with AAM Creative, to shape a brand identity that perfectly encapsulates its ethos of "Culture meets Canines." The brand name, inspired by the fusion of heritage and pets—"East" representing culture and "Beast" symbolizing canine companions—set the tone for creating authentic, cultured, and playful products. Together, we crafted a visual and narrative identity that resonates deeply with chai-loving pet parents, celebrating tradition with a modern twist.